Importance of Digital Marketing

First comes Business Reputaion!

Importance of Digital Marketing

The good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Especially in the past years the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players. How to build a good reputation? Make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers. 

Manitaning equality in online playing field.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

Saves your penny!

It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

Higher conversion rates.

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

Be popular on social networking sites!

Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, new products, blog posts and company news, etc.

WebDreams IndiaWeb Design Company

Discover an amazing experience with the New Advanced Google Adwords:

Google Adwords have got some amazing features and provided with simple though powerful tools. It became faster, more intuitive and things are done more easily. We have got great benefits with the New Google Adwords:

  1. We can create unique business campaigns and advance them based on its objectives.
  2. The features we make use of are accessible even faster.
  3. We get the actionable insight with the new graphs and powerful reporting tools.
  4. If we wish to continue using the Adwords with the same version we are familiar with then the performance of the campaigns will continue in the same way, Moreover, if we get struck anywhere we can switch to the current version.

Initially, we have to check out the version of Google Adwords we are using, in order to verify we follow the simple procedure provided below:

To switch from Previous to Latest version of Google Adwords:

  • Go to the upper-right corner on the Adwords page and click on the Gear Icon.
  • From there select “Try the New Adwords”.
adwords new version,  UI
AdWords new version

Now you are in the new Adwords and if you click on any of the features which are not yet made accessible, you will be directed to the previous Adwords page which opens in a new browser tab by default. And by closing this tab you can again access the New Adwords.

To switch from New to Previous version of Google Adwords:

  • Go to the upper-right corner of the page and click on the 3-dotted icon.
  • From there select “Return to Previous Adwords”.
AdWords old version
AdWords old version

Now you are in the Previous Version of Adwords, it’s so easy to employ furthermore if you want any details or have any query regarding the New Google Adwords, just go to the upper-right corner of your account and click on Get Help.

Make money online through AdSense.


We often think of making money online but there are maximum chances of being get cheated as there are scams that mainly happen in name of online work from home jobs.

Instead of trying such fake online jobs, try out the genuine online earning work that can be done through the website or blog.

Surprised? Well, here I am gonna tell you how you can make money online using your website. You might know about Google Ad Sense; if not, don’t worry, here I will be giving the complete idea of Google Ad Sense and how you can make money through it. Continue reading “Make money online through AdSense.”

Career in Digital Marketing Field

digital marketingDigital Marketing is the way of advertising the products, services or brands online by means of social media.

In this era of internet, people rely more often on the internet than on other digitalized channels. In our country, the opportunities for digital marketing experts are enormous and likely to be more in future. The development is both in career and financial terms as well.

A graduate candidate can basically bring in a salary of about a 25Kper month and nearly 6 Lakhs per year. While experienced candidates can obtain a role with a salary of about 20 lakhs to 75 lakhs per annum.

Well, Digital Marketing comprises of various career options you can pursue the one depending upon your interest. If you are a beginner you need to spend a little time on getting acquaintance about different streams of digital marketing and try your hand in all streams then you can make a right conclusion. Once you get slight knowledge of diverse streams in digital marketing realize which stream will suit you and so you can accomplish your job passionately and get specialized in that particular field.

The primary necessity to get a booming career in digital marketing is to keep yourself updated with all the knowledge of the digital world. In order to shape your role in the digital world you need to apply new techniques, go with latest ideas and keep a record of your work .

You can make bright future in Digital Marketing as it doesn’t require investment ,all you need is an internet connection, a computer and a very little amount of cash to spare. The best part is you don’t require to spend your money or go out for companies it’s just easy that you can stay home and do your job.

Demand for digital marketing professionals is ever-increasing, and social media, internet of things, open a new way to connect with the customers. Choose a career in digital marketing and make a bright future as digital marketing professional are required all over the world right now and the demand for such candidates will surely rise in future.

For Digital Marketing classes please visit –Website

Web Security – a Prime Concern

Web Security – a Prime Concern

India is rapidly becoming digital & business professionals are in hurry to establish their presence online. The efficient Content Management System(CMS) like Word Plus, Joomla, Drupal allows to create web presence very easily & quickly. Though this is an achievement, there exist unfortunate side effects. The major one is website security.

All the website development companies in India make sure of security of websites as a high priority. This article gives you some tips to secure your website.


The outdated & insecure software make countless websites to go in scratch. Hence, you have to ensure that you use all update plug-in & software or CMS version with new updation. Generally, once a week or a month updates are required. You need to update as soon as updates are released if you are running a website without firewall like Cloud Proxy.

One site, one container

Hosting more sites on a single server is one of the worst security practice. This also creates a very large attack surface. Be careful & try to reduce hosting numerous sites on single server. Change the default CMS settings. CMS application is in fashion since it is easy. However, very delicate from security prospective for the end user. The attacks on websites are automatic & majority of them are dependent on the default setting used in CMS. At the time of installation of CMS, the default settings of CMS application should be changed. Many web design companies in India, execute this strategy to maintain website security. Even you can change default details even at a later date.


In digital world, we face many catastrophes. Hence backup is necessary & best backup website solutions for the website. Unpatched version of CMS extension is publicly available. However, gives easy access to hacker. Hence need to plan best website backup solution.

In short

The mistakes we need to avoid which affect the website parameter. Try to avoid errors & mistakes as much as you can to make website safer & secure.

Visit: Web Design Company in Bangalore

Meet all new Pixel Phone by Google

The first phone with the Google Assistant built in

Pixel Phone by Google

The first phone with the Google Assistant built in.

  • 4K resolution
  • 12.3MP, Large 1.55μm pixels, f/2.0 Aperture

An experience made by Google.

The Pixel combines hardware and software made by Google, including all your favorite Google apps, to bring you a fast, seamless, and easy-to-use experience.

  • A seamless glass-aluminum body.
  • Unlock fast with Pixel Imprint.

Pixel phone by product









A battery that lasts all day, and charges fast.

  • Get up to 7 hours of battery life in just 15 minutes.

Get Google phone in two colors, two sizes.

  • 5” or 5.5”. Quite Black or Very Silver.

Pre-orders will begin on 13 October. Click here to read more or pre-order.

How women can empower their life by Internet?


earn money online, women can empowerment

Shivani is 34 years old woman. She was working in an IT company in Mumbai. After long years of marriage, she got pregnant & obviously had lot of pains while delivering a child. Naturally, she became weak. However, her company has provided her six moths of maternity leave but Shivani couldn’t able to join the company after that leave. When she gone for job fully recovered, it was 4 months late. The MD of the company didn’t allow her to work & even he sacked Shivani from the job despite her thousand requests. Co-incidentally, her husband fired from job in the same month. How unlucky she was!

           The days became harder. The couple had no job & naturally no income. Moreover, they had to take care of a child also. Shivani tried for job in many companies but didn’t get suitable one. Her husband also applied for jobs but because of lack of higher education, he also failed to it. Finally, as she has technical education, Shivani tried for part time jobs but they didn’t work out & she hardly get any income. But she didn’t let her down & tried to forget her problems & worries by writing a blog on internet. Shivani just described how her days were painful after delivering a child & being a jobless person. She went on explaining her real story in the blog. This made a magic. Her blog slowly became popular & women in thousand numbers became her subscribers. The blog became a talk of a town. Considering the popularity of the blog, many big companies started publishing their Ads in her blog & paying Shivani a handsome amount of money.

Shivani got encouraged by the income from blog & started creating other websites which will teach women how to be self-reliant. In the short span of time, her blog & websites created zest among the people & Shivani started earning money by selling her ideas on internet. Her husband left trying for jobs & started helping Shivani in technical aspects. Now this couple is earning eighty thousand to one lakh rupees per month. It is happy family now.

           Here is one more story. Padmavati was a wife of a marketing manager. For her bad luck, he died suddenly when she was pregnant. Padmavathi got down to the earth because she has no professional degree in her hand. She just passed PUC. However, what she knowing was embroidery & preparing a taste food. Occasionally, she used to access the internet to check her emails.

After three months delivering a child, Padmavathi started searching for a job having child in her hands. No company has offered her job looking a small child in her hands & lack of a degree. Padmavathi got so sad about herself that she used to cry for hours. Once, she met her college mate coming from the main gate of a company. After knowing Padmavathi’s sad story, her friend asked about embroidery & preparing food in which she was expert. Padmavathi told that now also she was as good as in PUC in those fields. Then, suddenly an idea flashed in her friend’s brain & suggested her to sell her talent on Internet. But Padmavathi was not so expert using the net. However, her friend created a website of Padmavathi & asked her about embroidery with pictures. She even created a video of Padmavathi & aired it on YouTube. Within two weeks, Padmavathi’s website of embroidery & videos of preparing taste foods became so popular that ladies stared purchasing her courses of embroidery & food preparing. Padmavathi, who was rejected by all the people, got warm welcome by Internet. It unveiled the talents of Padmavathi & got her great money.

           This way, the magic of Internet saved thousands of people’s life. It is really a great opportunity exclusively for women because they cannot work all the 12 months of the year. They have their own physical problems. They even cannot work consistently after marriage as they get child & should take care of that. Now, companies & govt agencies are providing maternity leaves but most of the women couldn’t able to join their jobs right after their leave. Therefore, home based jobs are suitable for them. Even many companies are providing women a task to accomplish at home itself. But most of the jobs at home & projects are based upon Internet. It is a global platform & ladies can work of their interest & earn money. It is like that. If you know any art or if you are expert in a particular area, you can create the video & air it on you Tube. As your YouTube channel becomes popular, you can start earning money by subscriptions of your courses & Ads of the companies etc. Players, Yoga performers, food experts, writers, technicians likewise everybody can show their talent on Internet & become self-reliant.

       Central & State governments, by knowing the importance of Internet, encouraging women learn more about internet. Now computer education is mandatory in schools & colleges. Ladies are becoming more confident & that is good sign. More importantly, one should learn fluent English as it has become the language of internet. (Now you can use it in many languages). If you present something in English on internet, it will reach worldwide. More people, as it goes globally, will attract towards your art, music, education, tuition whatever talent you have. Women can certainly earn more money & become self made by using internet. The social networks like face book, google+, LinkedIn & Youtube help you reach more people in short time. By the help of social networks, women can make more money sitting at own comforts. That is for sure.

For more information about home based jobs on internet & the course of digital marketing , visit –