Nowadays’ most of the companies are promoting their products and Services through online Marketing. Before there were many concepts to promote the companies like TVCs, OOH (Out Of the House) advertising, Mobile Advertisements direct marketing and many more. But today trend has been changed. Most of the companies who want to recognize globally are looking for online marketing like Website creations, SEO, SMM and many online marketing services. In all these online marketing services creating Website crafts more impact on targeted customers.
Here are some tips to build a productive website
- Simplistic and Minimal: Creating a website is not an easy task, only the people who are good in that can create it. The details what you are providing on your website is to be simple, clean and clear where people can go through easily. And the information should be minimal to read and understand what exactly you want to tell your audience.
- Responsive: Most of the people prefer surfing internet on mobile phones or tablets. So your website should support these gadgets too. Before you go live your site, please make sure whether your website is responsive or not.
- Easy to Navigate: Navigating your website represents how your website is easy to access, and sometimes it effects on traffic control in search engine. Website Navigation or Labels include your company, products or services, contacts details, management like organization chart, notifications and many more. These keywords show your traffic control in SEO. Rather than using products or services we can use what we do. This may create impact and helps in ranking for SEO.
- C3 concept: To create a website we have to understand the concept of C3. I.e. Content, Color and Creation. For every website, these three words are most significant. Content can create what exactly you are doing, how easy to understand your site and the keywords where you can create an impact on your customers. Color combination shows how decent your website is, and the concept of your website. And Creation gives more impact on your customer.
- Clean and Simple Language: when you start writing contents for your website make sure that the language what you are using should be simple. The details of what you are providing, the customer should not feel like he is reading the newspaper. It should be like he is in conversation with you directly. And make sure you are not using technical terms. So use your language more interactive where customer can understand effortlessly.
- Logo Design: First impression is the best impression, as people may fail to remember your company name but they don’t forget company Logo. Most of the companies are recognized only because of their logo rather than the company name. So design your logo as people can recognize easily. Use those colors and design which suits your industry and the concept of the website.
- Load Fast: Now a day’s people are running out of time, maybe its ‘because of their busy schedule. So inform your developer to make it easy to load the site and bit faster. It helps visitor to go through with the site certainly.
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