Online advertising is no longer a choice — it’s a necessity in today’s competitive internet age. For most companies, the two top options are Google Ads and Facebook Ads. Both are formidable tools, but selecting the correct one for your company can make all the difference in your return on investment.

At WebDreams, the top digital marketing service agency in Hubli, we receive a common question: “Should we use Google Ads or Facebook Ads?” In this blog, we will demystify the differences, strengths, and best use cases of both platforms to enable you to make an informed choice.

Knowing the Fundamentals

🔹 Google Ads

Google Ads, formerly known as Google AdWords, will display your ads on YouTube, Google search results pages, and other Google network websites. It all comes down to search intent: you have the answer to a problem that people are actively looking for.

🔹 Facebook Ads

Facebook Ads function on the Facebook platform (including Instagram), where ads are presented to users based on user interest, behavior, demographics, and interaction patterns. It’s a discovery platform more so — users may not be searching for your product, but your ad shows up as they scroll.

Google Ads: Pros and When to Use

✅ High Purchase Intent

Google users are actively searching. For instance, a person searching “buy running shoes online” is ready to convert.

✅ Ideal for Targeting Keywords

You can target specific keywords and show up at the moment users search for them.

✅ Range of Ad Types

Search, Display, YouTube video ads, Shopping ads, etc.

✅ Ideal for Real-Time Results

You can begin getting clicks and leads immediately after you go live with your campaign.

When to use Google Ads:

If you’re selling goods or services people look for

If you’re advertising to high-intent keywords

If you want leads or sales fast

Facebook Ads: Pros and When to Use

✅ Advanced Audience Targeting

Facebook lets you target by interests, job title, behaviors, location, age, gender, and beyond.

✅ Great for Brand Awareness

Even when people aren’t yet ready to purchase, Facebook is excellent for putting your brand in front of your target audience.

✅ Visual & Creative Freedom

With video, carousel ads, and story ads, you can make attention-grabbing content.

✅ Cost-Effective for Some Niches

Based on your niche, Facebook Ads may have a reduced cost per click.

When to use Facebook Ads:

If you’re establishing brand awareness

If you’re marketing visually engaging products or services

If you need to reach certain lifestyle or interest-based segments

So, Which One Should You Choose?

There is no single answer. The best platform is based on your objectives, business, user behavior, and budget.

Use Google Ads to get high-intent search traffic.

Use Facebook Ads if you need to generate awareness and reach new users on the basis of their interests.

👉 WebDreams Pro Tip: Most successful campaigns leverage both platforms in combination for a full-funnel strategy — employing Facebook Ads for awareness generation and retargeting warm leads with Google Ads.

Need Assistance with Your Ad Strategy?

At WebDreams, we’re experts at developing success-oriented ad campaigns on both Google and Facebook. Being the top digital marketing service agency in Hubli, we know what it takes to expand your business online.

Whether you want to drive traffic, create leads, or boost sales, our team will develop a customized ad strategy that produces measurable results.

📞 Contact us at WebDreams today and let’s level up your online presence!