Technology has evolved and advanced leaps and bounds over the decades, people all these years completely depended on print, electronic media, magazines, documentaries and television, and now the change in technology has taken a step up. Internet has acquired the major population and social media includes everything that has to do with internet, reaching out to the public has become easier in seconds than earlier times even marketing through this type of channel is effective to analyze and fill the gap to make our thoughts and ideas visible to the world for a profitable gain. The key role of Social Media is to attract healthy audiences which in turn will boost the sales of the business.
Social Media is broadly categorized as the medium of interacting among a gathering/ people in which they share and exchange created information and thoughts in essential groups and networks, it is actually a set of internet-based applications that are built on the thought process and technology based that empowers the user to easily transfer data, modify, co-create on interactive platforms. It gives an opportunity to substantiate changes to communicate between individuals, set of groups and organizations. Regular media like newspaper, radio is one way path where in listeners or readers cannot give their opinion or but this is a two way path which allows the user to even communicate helping people and the group to get connected through partnership, content and conversation learning and sharing of ideas and reports is on a larger platform becoming a special tool for promoters, sellers, producers across the world.
Forms of Social Media websites that are existing today targeting different audiences they are –
Social book marking sites : (Interaction happens by tagging websites, and website search which are already bookmarked webpages managed to save the links, they can be considered as a vote, here one can share their favourite content on ( Simpy, Blinklist, Stumbleupon, Digg)
Social networking sites: This allows to stay connected with friends and family, information sharing be it reviews, photograghs, videos (communication is possible by adding friends, profile commenting on Facebook, Twitter, Linkedin, Skype, Myspace)
Wikis: They are knowledge sharing sites( adding articles, information on Wikimedia, Wikipedia even existing articles can be modified, multiple users can use it at different places and different time)
Social video/ photo sharing: (Youtube, Flickr, Photobucket, Hulu) where in you can upload songs, photos and video either privately to selected persons or publicly for effective interaction for viewers locally and globally.
Blog : It is also a form of media where deep discussion on a particular topic takes place through individual who put forth his/her ideas on the wide network where commenting is open for blog readers, it is basically an online journal ex- WordPress and Blogger are relevant forms. Forums and Broader Content Sharing are other forms of Social Media.
Curation Sites: Allow you to act as a keeper/ guardian of your content such as Pinterest, Storify. All these above tools/ strategies help glorify your sites with fresh and individual ideas.
Search Engine Optimization : Advertisers and producers opt for this tool to market their products to larger audience as this tool helps in securing the high rank on the first page on major/ popular search engines with the advantage of promotion on low cost compared to other marketing strategies.
Let us all combined together adopt the changes in technology for a better development by using all the necessary tools and strategies mentioned above.
