Social Media Marketing, one of the most powerful tool used in 21 st century, as growing users in usage of internet and social media, marketers have used it as one of the strategies to boost the business.
What is Social Media E-commerce Marketing?
The process of marketing an ecommerce store through social media. Social media may be used by ecommerce companies to increase brand awareness, acquire online followers, and drive sales via the internet.So this is Social media marketing.
Here are some powerful tactics for increasing your social media presence and boosting sales:
1. Know Your Audience: understanding your target audience is important because it allows you to strategically prepare your message and customise what you say to their level of comprehension and background.
2. Choose the Right Platforms: Choosing the right platforms adds a great advantage for the business, as we are aware of the popularity of the social media, making use of this would be a great advantage for the business, so after knowing about our target audience we have to also do a research about the social media channels they use the
most based on which the right platforms can be used for right audience.
3. Optimize Profiles: Make sure that your social media profiles are full and optimised. Include links to your e-commerce site and use high-quality visuals and a consistent brand voice, some tips are:
Choose a picture that represent your company
Write a short and clear description
Put the contact details so the customers can contact easily
Add links to the website where the customers can explore more products.
4. Engagement Marketing Tactics: They comprise creating and sharing visually appealing material, engaging with social media influencers who have a great influence on the audience to increase reach and credibility, and conducting contests or giveaways to actively engage and involve the audience in a fun and exciting manner. These strategies are intended to not only promote things, but also to engage with the audience and encourage people to join and share their experiences.
5. Instant Shop: Using shoppable post on platforms like Instagram,facebook and others, allowing consumers to buy things straight from the platform. The advantage of shoppable post are:
Easy Shopping on Social Media: Use unique postings on networks such as Instagram and Facebook that allow customers to purchase your products without leaving the app.
Direct Purchases: Customers can click on a product they want and buy it
without leaving the website.
Convenience for users: Allows customers who discover your products on
social media to shop quickly and easily.
6. Social Proof & Hashtags: These tactics are grouped together as “Trust-Building and Visibility Tactics.” They entail using social evidence, such as client testimonials and reviews, to establish credibility and instill trust in new customers. Furthermore, carefully applying hashtags contributes to “Brand Visibility and Discovery” which
helps to boost the overall visibility of your brand and products on social media.
7. Conversion Optimization: These strategies try to boost the success of your marketing efforts by targeting specific audiences with adverts, actively connecting with current and future customers, and using retargeting approaches to drive completed sales. Using the details of the targeted audience we can run an ad on social media based on their interest as the audience spend their time more on social media this strategy can be useful, also one of the most advantage feature of the social media is we can be engaged with the customers by this we can always add a reminder about our product in the minds of the customers and also it creates a good customer relationship with the company.
8. Mobile Optimization: Make your website and landing pages mobile-friendly. Because many social media users access platforms through mobile devices, a consistent mobile experience is critical.
Thus we can boost the E-commerce Sales effectively using the strategies and keeping update the business according to the trend in the market place .
