Modern Trends in E-Commerce

The great transition has taken place in personal computing system to recent smart hand held smart devices in last 30 years. The present pace of communication technologies is so powerful that in every sphere of life it has touched its significance.

The Commerce is the major area where this internet and handheld Smart Devices have made in-roads and created a greater impact. Going to Shopping physically and selecting an item after perusing the Catalogue is a history now. Present is an age of Electronic Commerce and shopping just a click away. Thanks to Portable Smart Electronic Gadgets.

AGE OF SMARTNESS

The number of Smart Phones and Tablets are increasing amongst the people of India. The entire World is at the footstep of Urbanite as well as Rural Indian. The Commerce is not behind. The Shopping and the Commerce activity is online and growing very rapidly. Such being the case the people are in business of selling just cant afford to ignore the present trends of E-Commerce.

Businesses those are in market need to focus on Apps creation and implementation to make their offerings responsive and convenient for mobile users. The Customers need to have positive experience via computers or portable devices of the offerings. Hence the business strategy evolved should aim at optimization towards E-Commerce if at all wants to survive.

SOCIAL NETWORKING

Every strata of the Society from Children to Oldage Generation are engaged in Social Networking with Facebook, Google+, Twitter and very popular Whatsapp. The time has come to use this networking to reach the customers which has broad spectrum of segment. The Target Audience is enlarged by social networking and use of these networking gives high potential to influence the Business. The recommendations, Comments, information and responses of Customers increase the level of awareness of the Product, Company and its Business. Resultantly Social Networks have become an integral part of the Marketing Strategy. The trend is very significant in Business and cannot just be ignored.

GLOBAL CONSUMERS

The Internet which is popularly known as World Wide Web (WWW) is accessible from any part of Earth as such the Consumers for the Business are located globally today. The Sellers, Merchants or Business Houses who desire to penetrate into Global Market extending Local and Domestic Boundaries. As a natural corollary E-Commerce has emerged and those who use the facility will be the winners.

DIFFERENTIATOR

In the Online App, business houses can put efforts to be a differentiator by providing customers service or live Chats on their site to facilitate shoppers to select what they look for. The various schemes and offers also can make sellers site a different platform.

CONSUMER IS A KING

This Marketing Jargon is very relevant in today’s E-Commerce since it provides more tools and avenues for comparison shopping, price protection and free promotions. The days to come the power of Consumer will increase manifold.

MORE DIMENSIONS IN SOCIAL NETWORKING

In near future, the Social Networking shall have multi-dimensional services with more methods and